What is a hipster?
The hipster subculture is composed of affluent or middle class youth who reside primarily in gentrifying neighborhoods. It is broadly associated with indie and alternative music, a varied non-mainstream fashion sensibility, vintage and thrift store-bought clothing, generally progressive political views, organic and artisanal foods, and alternative lifestyles. The subculture typically consists of white millennials living in urban areas.
Why should I care?
Simply put: you shouldn’t. But stop asking so many questions and buy our soap already… Or don’t buy our soap and put on two hats instead. What do I care?